How well do you know your Hyram from your Hirons in the realm of beauty influencers? Watching beauty experts and enthusiasts online is a great way to discover new hacks, tricks and tips to ramp up your skin and makeup routine. Especially if you are focusing more effort on getting your skin and hair in the best condition possible for your big day. The best beauty influencers are always engaging, informative, and east to understand, and usually excel in one particular area.

So whether you need to know the latest on LED masks, the best tools for exfoliating your face or a serum for soothing parched skin you will find what you need on social media if you know where to look. Of course we recommend following any makeup artists you are interested in booking for your own wedding day on Instagram – we can recommend great wedding makeup artists here. But for general skin, hair and wellness advice there are online beauty influencers and experts you can also follow.

For in-depth information, the best place is YouTube, for shorter grabs head to Instagram, and if you only have seconds to spare hit up TikTok. The best beauty influencers tend to cover all three, so if you are ready to curate your feed with the best in class, this is who we suggest you follow before your big day.

The Skincare Expert: Caroline Hirons

Caroline is a veteran of the beauty scene with 251k followers on YouTube and 785k followers on Instagram. An author, industry expert, and now brand owner of Skin Rocks, Caroline has worked in front of and behind the camera with some of the biggest brands in the world. Her honest-to-goodness skincare reviews (and brilliant rants) have made her one of the best beauty influencers to date. If you want to know about ingredients in products, or anti-ageing or skin concerns, she is your woman.

Follow For: No-nonsense product reviews, expert tips, brand reviews, hilarity and celebrity interviews.

The Industry Insider: Emily DiDonato

Emily is a model-turned-beauty expert and mum of two who shares her everyday tips and advice on everything from her post-partum diet, travels, skincare advice, insider tips and behind-the-scenes tales from her modelling career. She creates GRWM and easy makeup and skin tutorials on her YouTube channel for 432k followers and 2.8m followers on Instagram. Straightforward with a 360-degree approach to inner and outer beauty (and all the effort that entails), she is refreshingly honest on social media.

Follow For: Makeup tutorials, tips and product recommendations, plus modelling tips like posing for photographs in a way anyone can pull off successfully.

The Acne Expert: Aesthetician Cassandra Bankson

Cassandra is a straight-talking skin expert with much to say about both the good and the bad in the beauty world. An acne sufferer, she covers the best treatments and products for the skin condition, and knows how to protect the skin barrier for healthier skin. Her 2.43m YouTube followers enjoy how she cuts through marketing jargon to talk honestly about what beauty products are best for their skin, regardless of price point. You can also follow her on Instagram here.

Follow For: Honest-to-goodness advice from a talented skin expert, plus explainers on everyday anti-ageing beauty like filler and Botox if you’re curious.

The Product Guru: Hyram Yarbro

Hyram might only be 28, but he has a YouTube following of 4.41m subscribers who watch his tutorials and follow his advice on new releases and skincare duds. In 2021, Hyram launched a five-piece skincare line, Selfless by Hyram, in collaboration with The Inkey List, and he is a passionate activist for environmental issues such as deforestation and ocean pollution. He is recognised as a major ‘skinfluencer’ in men’s beauty, so he may be one of the best beauty influencers for grooms to follow, too. Follow him on Instagram here and TikTok here.

Follow For: Product reviews and brand analysis on the good and bad for your skin needs, how-to videos and his hot take on TikTok trends.

The Dermatologist: Muneeb Shah

Muneeb is a Board Certified dermatologist primarily on Instagram as @doctorly where his 1.1m followers love to hear his opinion on skincare products, trends and skin advice. He also reposts extreme videos with his opinion on treatments as varied as phenol peels (frightening but compelling), eyebrow-grafting transformations, and giant blackhead removal.

Follow For: Sensible advice, product recommendations for all budgets and some humour along the way.

The Newlywed Expert: Gabrielle Dubois Meloff (@Theluxebride)

Gabrielle has the usual social channels, but she also started a YouTube channel (24.2k followers) that embraces slow beauty, self-care, little luxuries, and a chic lifestyle. Her day-to-day trials and skincare posts are great to watch, and now that she is post-wedding, she shares plenty of tips and tricks you might not know. Having met her husband on Bumble, she is now living in her ‘rich aunt era’.

Follow For: Inspiring content that looks oh-so glam, Gabrielle posts tricks and hacks that will send you down a rabbit hole.

The Clean Beauty Queen: Claire Elisabeth (@thewellpursuit)

TikToker Claire Elisabeth shares a mix of beauty, wellness, and lifestyle tips on her feed, and she’s great for simple stress-relieving solutions like deep breathing and specific yoga poses. Her 222.2k followers on TikTok love her videos with tips on supplements, nutrient-rich snacks, gut health and floating.

Follow For: A look at life in NYC and LA, and the healthy lifestyle tips that could be easily incorporated into your life to ease stress and illness.

The Best For Beginners: Tati Westbrook

Known as Tati on her YouTube channel where she has 7.94m subscribers, American MUA and blogger Tati Westbrook is one of the best beauty influencers to follow if you want to advance your makeup skills as a beginner. She is worth a watch, too, for drugstore hauls, beauty dupes, and product reviews. Tati is big in the US, and as such, she records makeovers with the likes of Jessica Alba and Scott Barnes, JLo’s MUA, who created the JLo Glow.

We have lots more bridal skin, hair and makeup ideas and tips and follow us on Instagram for more inspiration!